I am a creative professional with extensive experience writing for online and print mediums. I have an astute sense of how to pair words with images and understand that effective advertising will be a perfect marriage of the visual and the verbal.
Experience
Freelance Copywriter
Write and conceptualize advertising for TransUnion, prialto.com, and Gigamon, including monthly Gigamon Partner email newsletters, blog posts, asset sheets, copy for tradeshow booths, B2B print ads and communications
Copywriter | SBM Management, Sacramento, CA
• Create compelling, effective enterprise-level business communications on a daily basis for sales field and C-level executives
• Create assets that tell the SBM story from a B2B point of view
• Collaborate with designers to synthesize complex data into infographics that convey the overall sales story
• Conceptualize new ways of presenting business development strategies and presentations
• Write, edit, and compile RFP submittals and presentations
• Work with account directors to write quarterly business reports
Content Producer/Copywriter | Sacramento Philharmonic & Opera, Sacramento, CA
• Program Books: Conceptualize, research, and write original articles for program books; write letter from Executive Director and Board President for programs; wrote SP&O “bio” for all 2015-16 season programs; set deadlines for program elements; worked with out-of-house design/printing company to ensure timely delivery of files; responsible for communicating corrections to design/printing during proof stage; currently reconceptualizing programs for upcoming season
• Created and presented proposal for a new Sacramento Philharmonic & Opera website based on research of other arts nonprofits; conceptualized look and feel of new website and suggested added enhancements and features; worked with Development Manager to negotiate a sponsorship to fund new website; the new Sacramento Philharmonic & Opera website is now designed and built by Sacramento design firm Digital Gear
• Write press releases
• Grant writing: work with Executive Director and Development Manager on overall messaging for particular grants; attend grant review processes
Copywriter | macys.com and Macy's West, San Francisco, CA
Partnered with New York and San Francisco buyers to write high-impact, effective product copy for macys.com and Macy’s West catalogs that successfully promoted and sold merchandise; wrote promotional emails and articles highlighting products and particular families of business; collaborated with designers to create print advertisements and broadsheets for national newspapers, such as the New York Times and the Wall Street Journal; conceptualized and wrote macys.com advertising campaigns for a variety of media
Copy Editor/Writer | CNET Hardware, San Francisco, CA
Liaised with art and production departments to coordinate all aspects of a review; wrote reviews and promotional copy; copyedited all manuscripts and promotional text for Hardware channel; tracked all story elements—charts, product photos, manuscripts—to ensure and enforce launch deadlines
Education
Bachelor of Arts, English | University of California at Berkeley